AI & Biometrics Webinars Coming Soon - Register Today

APP has two upcoming webinars highlighting the ever-changing role of technology and its impact on the payments ecosystem as part of the APP Monthly Education Webinar Series. In August, we discuss AI and how MCC code classifications. And, in September, our speaker will discuss Biometrics.

"How AI Will Remove the Need to Manually Classify the MCC"

August 22nd - 12 pm PT
Register - Click Here

In this talk, we will explore AI will likely overhaul the process of MCC classification. Traditionally, MCC classification has been a labor-intensive task, prone to human error and inefficiency. With advancements in AI, particularly in machine learning and natural language processing, acquirers can now automate this process with remarkable accuracy and speed. Attendees will gain insights into the latest AI technologies, practical applications, and real-world case studies demonstrating how AI is streamlining MCC classification, reducing costs, and enhancing compliance efficiency. Join us to discover how AI is shaping the future of merchant classification and what it means for your business.

Speaker:
Danny Hakimian
CEO & Founder
TrueBiz 

"Biometrics: What Every Payments Pro Needs to Know"

September 12th - 12 pm PT
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"Biometrics: What Every Payments Pro Needs to Know"

Biometric authentication is becoming increasingly prevalent in financial services, offering enhanced security and user experience for payment transactions. Key benefits include:

• Improved fraud prevention: Biometrics provide stronger multi-factor authentication, reducing fraud risks in payment processes.
• Enhanced customer experience: Biometric payments can offer faster, more seamless transactions, particularly in contactless scenarios.
• Potential for personalization: Biometric data can be leveraged to offer tailored recommendations and strengthen customer loyalty programs.
• Growing adoption: Major payment networks report significant increases in contactless and biometric payment usage.

However, important considerations include:

• Data privacy and security: Robust standards and requirements are needed to protect sensitive biometric information.
• Interoperability: The industry must work towards establishing common standards to ensure widespread adoption and compatibility.
• Bias: Biometric systems are based on technology that was not built with skin tone inclusivity in mind. Understanding the shortcomings of both photo sensors and computer vision as well as ways to mitigate these biases is necessary to maintain and improve banking inclusivity. 
• Use cases: Biometrics can be applied to various payment scenarios, including card payments, e-banking, and financial inclusion initiatives in developing regions.

As biometric payment technologies continue to evolve, it's crucial for payment professionals to stay informed about the latest developments, security measures, and regulatory landscape surrounding this transformative technology.

Speaker:

Ally Madrone
Director of Sales and Business Development
Trust Stamp